DRIVE CONVERSIONS AND INCREMENTAL REACH
Clorox, maker of Natural Vitality's CALM™ supplement wanted to create CTV ads. Clorox decided to use a new approach and reach a wider audience to promote its Natural Vitality CALM product. To achieve this goal, the company partnered with CRAFTSMAN+. The main challenge for Clorox's Natural Vitality was to drive incremental reach and boost conversions by reaching a larger audience. The company wanted to promote its CALM supplement to conscious consumers who are looking to be well and thrive during chaotic moments. To achieve this, the company needed an effective way to target and engage its audience through CTV.
So, how did CRAFTSMAN+ help consumers discover the power of CALM?
CLOROX WORKED WITH CRAFTSMAN+ TO CREATE A TARGETED CTV COMMERCIAL
Clorox turned to CRAFTSMAN+ to create a commercial to help them reach their core audience in CTV environments. CRAFTSMAN+ created a commercial that targeted Natural Vitality CALM's ideal audience of millennial moms, aged 27-42, with a strong interest in health and well-being.
The commercial was delivered across multiple CTV networks, including Directv, Apple TV, Roku, and Amazon Fire to reach incremental streaming audiences.
INCREMENTAL CVR of 4X and REACH OF OVER 300%
The commercial was a great success, exceeding the company's expectations in terms of reach and website traffic. During the campaign, Clorox's Natural Vitality saw direct website traffic increase by over 300%. This significant increase in traffic was due to the high engagement rate generated by the CTV campaign. This is evident from the fact that conversions jumped from 1% to 4% during the campaign.
