
SEGA SAMMY ENGAGES CLIENTS WITH CASINO GAMES MICROSITE
Client Challenge
COST OF BUILDING & MAINTAINING GAME MECHANICS
SEGA SAMMY faced a unique challenge in their industry– the sales team struggled to provide reliable, web-based demos that accurately showcased the gameplay mechanics of their Pachislot and Pachinko machines. Creating an interactive experience and maintaining existing code was proving costly and time-consuming.

CRAFTSMAN+ Solution
CRAFTSMAN PLAY ENABLES COST-EFFECTIVE DEMOS
CRAFTSMAN+ delivered an agile microsite via Craftsman Play to showcase the actual game mechanics, built into a flexible template. The sales team now presents with confidence, and the template-based solution allows for easy addition of new game mechanics without requiring any code maintenance. As a result, Sega Sammy saved hundreds of thousands of dollars in development, maintenance and untold lost business.

“CRAFTSMAN+ provided a fast and reliable microsite solution that tools our sales team for success and streamlines the process of creating and maintaining client demo materials.”
Takashi Maekawa Chief Strategy Officer